Marketing Research : Method Foundations Gilbert A. Churchill

ISBN: 9780030238161

Published:

Hardcover

992 pages


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Marketing Research : Method Foundations  by  Gilbert A. Churchill

Marketing Research : Method Foundations by Gilbert A. Churchill
| Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 992 pages | ISBN: 9780030238161 | 7.34 Mb

This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide aMoreThis market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.

The six stages of the research process provide a solid framework to ensure the development of students conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.



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